Overview:
Glamping Western Way is a joint initiative between Nicecube and Dick Ridge of PodUmna Glamping in Portumna. Launched in 2017, the platform was created to promote the diverse and unique glamping experiences available along Ireland’s west coast.
The project has grown to include 30 member sites, attracting over 17,000 active users in the past 12 months alone. Each glampsite benefits from a dedicated listing page showcasing accommodation types, image galleries, and direct links to booking systems, websites, and social media channels.
Project Summary:
We designed and developed the Glamping Western Way platform using HTML and CSS, focusing on speed, clarity, and strong search visibility. Each member listing was structured to highlight key selling points while driving traffic directly to the individual glampsite’s own website and booking platform.
Extensive SEO work was carried out across the core website and individual listings to maximise organic reach. To further strengthen visibility, we also created a series of standalone mini websites for individual counties along the route. These satellite sites were developed to capture additional search traffic and channel users back to member listings.
Result:
Glamping Western Way has evolved into a recognised promotional platform for glamping businesses along the west coast of Ireland.
With strong organic traffic, dedicated member listings, and supporting county microsites, the initiative continues to generate visibility and referral traffic for participating glampsites while reinforcing its position as a niche tourism resource.
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